About Bellamianta
Bellamianta is a luxury tanning and cosmetics brand based in Northern Ireland. Known for its clean formulas and commitment to innovation, the brand focuses on creating high-performance self-tanning products that are vegan, cruelty-free, and formulated without harmful chemicals. Since its launch, Bellamianta has gained a strong following for its professional-grade results and dedication to skin health and ethical beauty.
From D2C to Retail
Bellamianta took part in one of Product Guru’s Makeup Huddle events to accelerate their retail expansion following strong success in the D2C space. The event provided the ideal opportunity to showcase their products face-to-face with leading Health & Beauty buyers.
Through the Huddle, Bellamianta connected directly with key retail decision-makers and, as a result, secured listings with Debenhams and Freemans, who onboarded 22 and 24 SKUs respectively — a major milestone in the brand’s UK retail growth.
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We work closely with each retailer and buyer to understand their objectives and areas they are most focused on, inviting a select number of brands to meet with them on the day.
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