The Gorgeous Food Company lists multiple brands following Huddles

How Huddles events helped The Gorgeous Food Company to find the right products for their needs

The Gorgeous Food Company is a speciality & fine food wholesale distributor, delivering products to independent retailers – delicatessens, farm shops, butchers and independent food stores, across the whole of the UK.

This speciality wholesale distributor is always on the look for innovative, high-quality products to add to their offering, including foodie gifts. So, when Product Guru invited Grahame Day to attend our Huddle Gift Food & Drink Event in March, the company saw an opportunity to discover new and emerging brands that were fit for their needs.

Huddles events offer brands the opportunity to meet face to face with a multitude of buyers in speed-dating style, integrating the technology from Product Guru’s platform for buyers to access all product details, log feedback, and connect with brands for follow-up and next-steps.

The Gorgeous Food Company was able to meet with brands’ owners live at the event and try their products, and also discover other brands via the 4D video and product sampling packages.

Following the experience at Huddles, The Gorgeous Food Company has arranged to list several brands they met at the event in their product brochure: Dean’s Shortbread Tins, H!P Chocolate, Love Cocoa, Babington Blends, Hot Smoked, and Spice Pots. The wholesaler has also applied for a alcohol license, and once this is granted, it hopes to list other brands discovered at Huddles.

Grahame Day from The Gorgeous Food Company told us: "Initially we were not sure what to expect, the huddle was described as being like “speed dating” for producers to meet with buyers in an 8 minute pitch/presentation. And it worked!! Short sharp pitches were enough to whet the appetite and the messaging, and sample request feature on the Product Guru platform gave us more in depth information to secure the listings."

"Having organised meetings with producers is far easier and more effective than walking the aisles of trade shows only to find that the one producer you wanted to meet either wasn’t available to talk or was surrounded by a group of sample eaters!"

We also asked The Gorgeous Food Company what they look for in brands, and whether they have any advice for brands pitching to them. Here's what Grahame told us:

"When sourcing new products we generally look for something a little bit different, we prefer not to list too many competing brands so we are always on the look out for new producers with exciting flavours, eye catching packaging and general sale-ability. Not necessarily reinventing the wheel, just giving it a good clean and polish!"

Grahame Day - The Gorgeous Food Company