From Birmingham to Retail: Shifa Aromas Secures Listing with Lark London after Candles & Home Fragrance Huddle

At the Candles & Home Fragrance Huddle in Birmingham, Shifa Aromas joined a curated group of brands meeting with leading buyers in an intimate, focused setting.
During their sessions, the team shared the story behind their products, bringing their fragrances to life through direct conversation and sensory experience. These exchanges led to a natural connection with Lark London, who later confirmed a listing for the brand.
The outcome reflects how meaningful, in-person interactions can translate into tangible opportunities, when the right brands and buyers meet in the right environment.

A Powerful Boost from the Huddle
Huddles are boutique events bringing innovative brands face to face with leading retailers. Our guaranteed meetings take place in premium venues, offering the most effective way to engage buyers in your category.
We work closely with each retailer to understand their priorities, ensuring highly targeted and valuable introductions.
More about Shifa Aromas
Shifa Aromas is a growing home fragrance brand dedicated to crafting high-quality, beautifully scented products that elevate everyday spaces.
With a focus on authenticity and sensory experience, the brand offers a refined range of candles and fragrance solutions designed to inspire and delight.
Learn more here!

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