Anastasia’s Top Tips for Pitching to Buyers
With over 30 years of experience in the haircare industry, Anastasia knows exactly how to make every minute with a buyer count. Here are her practical insights for turning a short meeting into a meaningful opportunity:
Structuring a powerful 10-minute conversation
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Begin with a concise introduction of your brand, its values, and what sets it apart.
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Clearly communicate your product range, highlighting bestsellers.
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Share notable achievements — awards, testimonials, or sales data — to show your brand’s momentum.
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Demonstrate how you’ll support the retailer through marketing, in-store displays, or joint initiatives.
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End by thanking them for their time and setting clear next steps.
From first meeting to store shelves
Timelines vary depending on the retailer, but it can take anywhere from one to six months to finalise a deal. In Anastasia’s case, Debenhams got in touch just one hour after her pitch, and within four weeks, the partnership was confirmed.
Advice for following up
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Send a thank-you email within 24–48 hours, summarising key points and expressing enthusiasm.
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Provide any additional materials promptly.
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Set a clear follow-up timeline and stick to it, maintaining a polite but persistent approach.
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Keep nurturing the relationship by sharing relevant updates such as new launches or milestones.
“Above all,” says Anastasia, “be authentic, be passionate, be professional. People do business with people.”
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