Mummy Meegz Secures Multiple Retail Listings After Free From Huddle

Testimonial_Website Mummy Meegz

by: Libe Nuñez

After attending our Free From Huddle in Birmingham 2025, Mummy Meegz has gone on to achieve an exceptional run of retail success, securing listings with Ocado, Morrisons, Epicurium, and Holleys.

Their mission-driven, vegan chocolate swaps are now reaching consumers across both specialist and mainstream retail, proving that ethical, free-from products can truly scale.

Success Story Highlights

  • Brand: Mummy Meegz
  • Event attended: Free From Huddle Birmingham
  • Retailer that confirmed a listing:  Ocado, Epicurium, Morrisons, Holleys
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A Powerful Boost From the Huddle

At the Free From Huddle, the Mummy Meegz team introduced buyers to their range of mind-blowing vegan chocolate swaps — inspired by familiar favourites but completely free from animal products.

What stood out wasn’t just the taste. Buyers connected with the brand’s story, values, and clear consumer demand for indulgent vegan alternatives that don’t feel like a compromise.

The momentum following the Huddle has been remarkable.

More about Mummy Meegz

Mummy Meegz began with Meagan, a 76-year-old vegan trailblazer, activist, and chocolate lover. In her vegan café in Yorkshire, she spent decades creating delicious vegan swaps for classic treats. Inspired by her infamous Chuckie Egg, her son-in-law Dean helped bring the vision to life — creating vegan alternatives for Lindt Lindor Balls, Cadbury Mini Eggs, M&Ms, and more.

With a commitment to quality, ethics, and sustainability, Mummy Meegz is transforming the free-from category, making vegan chocolate swaps not only possible, but irresistible.

Learn more here!
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