From Passion to Partnership: Eumel Secures Debenhams Listing After Haircare Huddle

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After attending our Haircare Huddle in September 2025, Eumel has reached an exciting new milestone — securing a retail listing with Debenhams, and opening the door to promising future partnerships.

The event gave founder Dr. Ophelia Dadzie, the heart and vision behind Eumel, a chance to share her brand’s story with leading retailers. Her warmth and authenticity stood out — sparking meaningful conversations, including positive talks with Care to Beauty about future collaboration.

Success Story Highlights

  • Brand: Eumel UK
  • Event attended: Haircare Huddle Birmingham
  • Retailer that confirmed a listing: Debenhams
  • Retailers in ongoing discussions: Care to Beauty
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A powerful boost from the Huddle

At the event, Dr. Ophelia Dadzie introduced Eumel — a brand built on authenticity, quality, and the belief that healthy, beautiful hair starts with gentle and effective care. Her 10-minute pitch focused on connection rather than sales — sharing the story, the people, and the meaning behind Eumel’s name.

That genuine approach paid off. Within weeks, Eumel secured a partnership with Debenhams, marking the brand’s first major step into UK retail.

“Participating in Product Guru Huddles has been invaluable for our growth—helping us connect with buyers, take a major step in the UK with Debenhams, and lay the foundation for future opportunities, including expansion into Europe.” — Dr. Ophelia Dadzie, Founder of Eumel

The Huddle Effect

At Product Guru, we’re proud to see brands like Eumel turn conversations into opportunities and opportunities into lasting partnerships.

Our Huddles give emerging brands the chance to:

  • Meet the right retail buyers in focused, 10-minute sessions

  • Share their story directly with decision-makers

  • Build lasting relationships that lead to real results

Want to be our next success story? Explore our upcoming Huddles and book your place.

Ophelia’s Top Tips for Pitching to Buyers

After securing a Debenhams listing just two months after her first meeting, Ophelia shared her advice for other brands looking to make the most of their Huddle experience.

Structuring a powerful 10-minute conversation

  1. Be authentic and warm — start by sharing your story, why you started, and what your brand stands for.

  2. Briefly introduce your product range, focusing on what makes it unique and valuable to the retailer’s audience.

  3. End with collaboration in mind — invite questions, listen carefully, and show how your brand can support their goals.

From first meeting to store shelves

For Eumel, the journey from first pitch to retailer shelves took around two months. Preparation was key: with a strong online presence and smooth operations, the brand was ready to scale quickly.

Advice for following up

  • Follow up naturally, not forcefully. A warm, personalised message after a few days keeps the connection alive.

  • Focus on the buyers who showed real interest and build the relationship gradually.

  • Stay open to feedback: every conversation, positive or not, helps refine your approach.

“The key is to maintain authenticity and warmth while keeping the dialogue constructive and forward-looking.”

More about Eumel

Founded by Dr. Ophelia Dadzie, a consultant dermatologist and leading expert in skin and hair health, Eumel is a brand built on authenticity, science, and care.

Created to celebrate natural beauty through gentle, effective haircare, Eumel combines high-quality ingredients with a mindful approach to self-care and confidence. With a growing community of loyal customers and a new retail presence at Debenhams, Eumel continues its mission to make every haircare moment a ritual of self-love — and to bring its philosophy to more shelves across the UK and Europe.

Learn more here!
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