Athletic Brewing Secures Avanti West Coast Listing After Drinks: Travel Industry Huddle

A Powerful Boost From the Huddle

At the Huddle, the Athletic Brewing team met face-to-face with Avanti West Coast’s team, delivering a focused and insight-led pitch that showcased their mission: to reinvent alcohol-free beer with bold flavour, premium ingredients, and uncompromising craft.

Their alcohol-free range spoke directly to Avanti’s goals: offering travellers healthier, high-quality drink options that reflect evolving consumer expectations.

Within months, that initial 10-minute meeting led to a confirmed onboard listing across Avanti West Coast services.

Onboard With Avanti West Coast

The new partnership brings Athletic Brewing’s most popular alcohol-free beers directly to passengers travelling between major UK cities. With rising demand for premium alcohol-free options, particularly in travel environments, Athletic Brewing’s offering fills a clear gap in the market.

What this listing means for the brand:

• Access to a large, captive audience seeking convenient, premium options

• Repeated visibility among frequent travellers

• A trusted national operator that strengthens brand credibility

• Opportunities to build trial and reach new consumers

This is a major step in Athletic Brewing’s UK expansion, and a powerful example of how targeted, travel-industry meetings at Product Guru Huddles can drive meaningful commercial outcomes.

Behind the Win: Athletic Brewing Shares Their Insights

To help other brands prepare for success, Athletic Brewing shared their own approach to buyer meetings and follow-up strategy.

How would you structure a powerful 10-minute conversation with buyers?

“With sharp insight that connects your product to the retailer's specific goals. Highlighting precise data points that show the scale and urgency of the opportunity. Positioning your brand as the clear solution, outlining the activation and marketing plan, and finishing with a direct, confident ask that makes next steps easy for the buyer.”

How long does it typically take to get on a retailer’s shelves after the initial meeting?

“This will vary by retailer. My experience is typically around 3–6+ months.”

What advice would you give for following up after that first conversation?

“Follow up quickly with a clear, concise recap, sharing the presentation slides with a more detailed appendix. Offer a simple next step to keep momentum moving forward.”

What This Success Means for Athletic Brewing

In their own words:

“Athletic Brewing secured a listing with Avanti West Coast, giving us valuable access to a large, captive audience of travellers who are often willing to spend more on premium, convenient options. Boosting brand visibility through repeated exposure, building trial among new consumers, and strengthening our brand’s credibility by association with a national operator.”

“The Product Guru team were a pleasure to work with — highly organised, professional, and consistently impressive.”